I'm Durand

With over a decade of hands-on experience, I've helped brands grow, scale, and connect meaningfully with their audiences. Whether it’s crafting authentic campaigns, improving digital experiences, or building brand communities, I blend data-driven strategy with storytelling grounded in the culture and values of Aotearoa

When I’m not building campaigns or refining online experiences, you’ll find me exploring the mountains, capturing stories, and staying inspired by the natural world that shapes so much of my creative approach.

I turn insight into impact. With deep experience across eCommerce strategy, UX, SEO, and campaign execution, I help brands grow their reach, boost conversions, and build lasting customer relationships.

• eCommerce Strategy & Growth
• User Experience (UX) Optimization
• Conversion Rate Optimization (CRO)
• Search Engine Optimization (SEO)
• Email Marketing Campaigns
• Digital Operations Management
• Cross-Functional Team Leadership
• Data-Driven Problem Solving
• Photography & Video Production
• Storytelling & Brand Content Creation
• Social Media Strategy & Management
• Social & Community Engagement.
• Website Replatforming & Integration

Whether it’s improving online user experiences, launching viral campaigns, producing high-quality visual content, I bring technical expertise and creative vision to every project.

Deep platform expertise, built from the ground up. I’ve worked directly with the tools that drive eCommerce success, from storefronts and CRMs to analytics and automation platforms. I'm quick to adopt new SaaS tools and always focused on leveraging them to streamline operations, drive growth, and create seamless digital experiences.

• Google Workspace
• Mailchimp / Klaviyo
• Shopify
• Google Analytics / GA4 / PowerBi
• Meta Business & Ads Manager
• Performance Marketing Tools
• Asana
• Adobe Creative Suite

With over a decade in eCommerce, I bring a well-rounded command of digital strategy, content production, campaign execution, and customer experience optimization. I believe every challenge deserves the right tool, and I know how to use the best ones to get results.

Across roles with Evo Cycles, Torpedo7, and R&R Sport, I’ve led digital transformation and creative marketing initiatives that built lasting connections between brands and communities across Aotearoa.

Visual storytelling is where I stand out, especially among eCommerce professionals. I bring the technical skills to drive sustainable growth and the creative instinct to craft content that connects, converts, and elevates brand presence.

A Picture Is Worth a Thousand Words

Whether I'm behind the camera, collaborating with influencers, or guiding creative agencies, I know how to create visually compelling assets that cut through the noise and capture attention, while staying aligned with performance goals.

Proof over promises: I’ve had the privilege of helping a range of eCommerce brands grow, evolve, and stand out through both strategic insight and creative execution. For a full view of the companies I’ve worked with and the results I’ve delivered, head over to my LinkedIn.

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Let's connect! Whether you're looking to reach a wider audience, improve conversion rates, or build a brand that connects and endures, I’d love to hear from you. Ngā mihi nui.